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Guilt-free glam

for the ethical babe.

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We believe in beauty without cruelty

Beauty doesn't have to cause harm to animals through animal testing or animal derived ingredients. We‘re here to show you how to transition to all beautiful things cruelty-free and help you replace your non-cruelty-free beauty products.

Get the next generation of cruelty-free and vegan beauty mailed to your door monthly starting at $29/ month. 

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We are happy to announce that a portion of every sale will be donated to Rescue + Freedom Project. Since 2010 the US based non-profit organization has been freeing survivors from laboratory experiments, senior and special needs animals from shelters, and victims of horrific abuse from around the world.

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